There is virtue in finding balance; the same can be said with a good marketing strategy. Promoting your business is most successful when using a combination of digital and print mediums because you’ll reach a larger audience to view your product or service. While both advertising channels are important, this article focuses on using print to market your business, a tried-and-true marketing approach.
Printed materials can provide a personal experience that digital media can’t replicate, making them effective tools for establishing a brand and driving sales. Print is in the moment and captures one’s full attention, even for just a few moments. Print can be luxury in a package with glossy ads or high-end publications. It sets a tone of trust and quality that one can’t get online, and with more spam and less junk mail, direct mail marketing is making a comeback.
Initial Marketing Strategizing
When strategizing to market your business, first define your goals. What do you want to achieve? Do you want to increase brand awareness, promote a specific product or service, or invite customers to a special event?
After pinpointing your audience, it’s important to determine and research your competition. Understand what’s already out there and try to set yourself apart. Establish a budget and gauge results before adjusting. Create and design engaging high-quality graphics and content and ensure that it aligns with your brand’s identity (color, fonts, messaging.) Keep material clean, professional, and easy to understand.
Traditional Print Marketing Materials
Below are some of the most common forms of print marketing proven to grow your business:
Business Cards: Networking is about making personal connections, so should sharing your contact information. Always have business cards on hand. Ensure they have essential contact information, your logo, and a tagline or brief descriptor about your business. This way, your brand remains beyond your first interaction and boosts your professional image.
Brochures & Flyers: These are handy, compact documents that can hold a lot of valuable material. Include only essential highlights about your business, products/services, and contact information. Depending on your audience, these are ideal to distribute at trade shows, local events, bulletin boards, or even door-to-door.
Yard Signs & Banners: Large signs or banners are great ways to promote special events, sales, or new product launches. Place them in high-traffic areas to generate unplanned impulse stops and help direct people to your door.
Direct Mail Campaigns: Readers are often excited to open and hold mail received from their mailbox, especially if it’s a product they are already interested in. By sending postcards, catalogs, or newsletters directly to your target audience, chances are high of getting a return on the investment. Be sure to use compelling call-to-action content and enticing incentives for better engagement.
Promotional Items: Like a business card, promotional products such asbranded pens, notebooks, calendars, or tote bags can serve as constant reminders of your company. Research suggests that this medium is even more impressionable than business cards. Consider using them as a lead magnet, giving a promotional item in exchange for more information about them.
Alternative Ideas for Print Marketing
Besides traditional ads in newspapers and magazines, there are a lot of other exciting ideas you can use to promote your business using print marketing. We list our favorites below:
Branded Packaging: is becoming a popular yet pricy phenomenon. Alternatively, slip in a customized letter sharing your appreciation with the valued customer before sealing the package.
Loyalty Cards: encourage repeat business by offering stamp or punch cards that provide rewards after a set number of purchases.
Testimonial/Review Reminders: handheld cards inviting satisfied customers to share their positive feedback online helps build trust among your consumers.
Printed QR Codes: QR codes are an easy way to lead people toyour website, promotional video, online menu, digital vouchers, and more. Include QR codes on your business cards, flyers, and direct mail to make it easy for customers to find what you want them to see.
Remember, the key to any successful marketing strategy is consistency and quality. Ensure that your printed materials reflect your brand and the quality of your products or services. Also, make sure that your printed materials are up to date with current offers, prices, etc. Even as digital marketing continues to grow, the tangible nature of printed materials still offers a unique touchpoint to engage customers. With the right strategy, combining print and digital messages can complement each other, creating a cohesive multi-channel harmony.
Econo Print is your one-stop shop for marketing materials. We’ve got you covered, from business cards to banners and everything else in between! Contact us to learn how we can help you.
At Econo Print, we strive to deliver the highest-quality printed products possible. We produce top-rated goods in a timely fashion at a competitive price. Listening to our clients and helping them achieve their business goals is our top priority. We are proud of the strong roots we’ve built in the community and pride ourselves on using cutting-edge technology. Our products, commitment to service, and level of expertise exceed our clients’ expectations. Contact us today to learn how we can help launch your business to the next level.
Written by the digital marketing team at Creative Programs & Systems: https://www.cpsmi.com/