CUNA Mutual Invests in Medicare Agency

Coverage Insurance Solutions announced they will be working with CUNA Mutual Group and examine opportunities to offer Medicare insurance options to credit union members. Founder and CEO of Coverance, Chris Mullins, said the company uses senior-focused marketing, data analytics, and automation designed to improve how seniors purchase Medicare insurance.

The COVID-19 pandemic showcases the importance of proper Medicare insurance for seniors. This has accelerated an upward trend toward centralized call centers, which were traditionally answered by insurance agents in person.

Mike Sekits, managing director of Strandview, said “We have sponsored this management team at two previous successful companies enjoying a very similar business model. The Coverance team has deep experience marketing complex financial services to seniors. They are employing a proven business model – including a highly-efficient call center, state-of-the-art technology, and a highly-effective marketing strategy – to build a leading brand in the Medicare insurance market.”

Strandview Capital’s website said strategic and opportunistic growth capital are provided to companies in the financial software and services sector. “We have established expertise and success investing in companies that are recession-resistant or even thrive in uncertain economic times. We typically lead structured, minority equity investments of $5 million to $15 million per company, and we are often the only institutional investors alongside management.”

CUNA Mutual Group is worth $25 billion in assets and offers commercial and consumer insurance, retirement and investment solutions, and business solutions including data and analytics, lending capabilities, and marketing services.

Omega Benefit Strategies provides senior credit union members an educational resource for Medicare. Our turnkey marketing package seamlessly integrates with existing market strategies. We can help businesses increase new member acquisitions, bolster retention, cross-sell opportunities via our “scorecard” system, and even earn an ancillary revenue stream. Accommodating any size membership, we maintain exemplary member service and offer top-notch products. Contact us today by going to www.omegabenefitstrategies.com or call 888-404-5049.

Written by the digital marketing staff at Creative Programs & Systems: www.cpsmi.com.

Five Essential Business-To-Business Marketing Strategies

Business-to-business (B2B) marketing strategies are generally accomplished using direct and outbound techniques, but there are other ways to reach clients. The goal is to have the audience respond and engage with your services based on your compelling and persuasive efforts. B2B has expanded, and the behavior of professional service buyers has shifted. In our technology age, buyers are now much more likely to do a quick Google search than check personal references.

  • Research: The foundation of modern marketing efforts, these detailed studies will help you make more informed decisions. You will discover an objective basis for your marketing and gain valuable baselines to measure results. Knowing your client’s better – results in better service. Moreover, you will gain insight into how your processes are performing. Studies show the impact of research improves client base by triple- to tenfold, and are almost two times more profitable than companies that don’t pursue research.
  • High-performance website: Today’s technology space has placed websites at the forefront of marketing experience, making it a crucial asset. Successful websites are hubs of a firm’s online presence; an information-rich projection of its expertise. Essential in building visibility, websites enable you to demonstrate your businesses’ knowledge and become well-known in the industry. Eighty percent of people browse a website when checking out service providers. Overall design is also crucial, as it can influence your audience’s perceptions, aid recall, and intuitively differentiate a business. Lastly, ensure your website has a responsive design, which allows it to adapt across a range of devices such as computer screens, smartphones, and tablets.
  • Advertising: Industry publications, websites, social media, Search Engine Optimization/Marketing, and retargeting strategies all play a significant role in increasing downloads, expertise, and visibility. Certain social media platforms have a higher rate of success in B2B arenas. It’s imperative to select the best advertising type based on budgets, ad purposes, targeting, and industry niches.
  • Marketing: Different types of marketing including referrals, automation, Customer Relationship Management (CRM), and e-mail campaigns are all critical to B2B success. Be sure to choose the proper marketing automation tool for your business by ensuring the size, complexity, and prospective scalability is an appropriate fit for your needs. CRM tracks and organizes client information along with potential opportunities. It serves as a database for information collected which can then be stored and assessed by employees across the company.  
  • Analytics: Results need to be weighed and measured to be effectively understood. Site traffic, SEO results, and detailed social media analytics all work together to help you fully comprehend what strategies are working and which ones need improvement.

To learn more about B2B strategies for credit unions and other associations, contact the experts at Omega benefit strategies today. We can provide you with the tools you need to connect with your senior members.

Omega Benefit Strategies provides senior members an educational resource for Medicare. Our turnkey marketing package seamlessly integrates with existing market strategies. We can help businesses increase new member acquisitions, bolster retention, cross-sell opportunities via our “scorecard” system, and even earn an ancillary revenue stream. Accommodating any size membership, we maintain exemplary member service and offer top-notch products. Contact us today by going to www.omegabenefitstrategies.com or call 888-404-5049.

Written by the digital marketing staff at Creative Programs & Systems: www.cpsmi.com.

Member Retention Strategies to Increase Profit and Enhance Image

Baby boomers remain the most influential generation when it comes to economic decision making. The U.S. Census Bureau defines Baby Boomers as those born between 1946 – 1964. There are 76 million nationwide, and their influence on healthcare, technology, travel, and e-commerce is expanding. Continually engaging your members and understanding their needs are two of the most important facets of maintaining retention.

Member retention is just as important as member acquisition. Data-mining strategies that go into gaining new members should also go into improving relationships with existing members. Credit unions can positively influence retention rates by using data analytics to build relationships with members. High member satisfaction levels lead to greater loyalty and referral business. However, all members are not created equal; some relationships are worth more than others. It is vital to identify the most loyal and profitable members who will most likely drive revenue at your credit union.

Training your staff to be in a partnership with your members is another way to create loyalty and gain retention. Asking the right questions, giving them the proper training, and constant engagement with your member base are all ways to create need and comfortability.

Ensure you have a defined and credible marketing strategy to reach the demographic you are targeting in order to maintain retention. An accurate database is essential to send the proper campaigns to each target market. Member services, product offerings, and interest rates are all factors, but it is imperative to remember that marketing efforts can strongly influence retention. Credit unions must be able to communicate with members in order to up-sell and market appropriately. New offers and special rates should be aptly communicated to members. 

These strategies increase retention rates and help eliminate the wasted costs of sending inaccurate information to people. Improved marketing campaigns and member analytics enhance the member experience and increase up-sell opportunities. This enables credit unions to streamline operations and reduce costs.

Do you know your member demographic? Your current member base is already a captive audience. Let the professionals at Omega Benefit Strategies help you integrate these strategies to gain more loyal customers and achieve strong referrals.

Omega Benefit Strategies provides senior credit union members an educational resource for Medicare. Our turnkey marketing package seamlessly integrates with existing market strategies. We can help businesses increase new member acquisitions, bolster retention, cross-sell opportunities via our “scorecard” system, and even earn an ancillary revenue stream. Accommodating any size membership, we maintain exemplary member service and offer top-notch products. Contact us today by going to www.omegabenefitstrategies.com or call 888-404-5049.

Written by the digital marketing staff at Creative Programs & Systems: www.cpsmi.com.

Benefits of Becoming a Resource for Clients

The key to unlocking a lifelong client can be found when you become an unwavering resource. Clients typically look for value; when you offer affordable expertise combined with quality products, they will be hard-pressed to seek services elsewhere. A strong, reliable business resource adds value to the client’s portfolio while continuing to provide top-tier products and services.

Some of the benefits of becoming a business resource or information hub for clients include:

  1. Authority: you become your client’s go-to for questions in the decision-making process. It is imperative to become a hub for your client when they have a decision to make. Financial planners, for example, consult hundreds of clients who share their entire monetary portfolios. Other life decisions are put into the hands of different business genres such as home, auto, and health insurance, mortgages, and attorneys for legal counsel. If you position yourself as a steadfast resource, you are further embedded as a business they trust.
  2. Retention: as a business hub, you are able to assist your clients with other stressors in their lives, which means they are far less likely to turn to your competition. They will value you for whatever primary product or service you are providing. Moreover, they will most likely value your insight and refer to you for other ideas. Your clients will appreciate a steadfast resource, making them more loyal to you.
  3. Referrals: the greater the number of loyal clients who trust your business, the higher your referral rate will skyrocket. Clients who are satisfied with your services and see your overall value will more-than-likely refer you to family, friends, and other businesses.

Becoming an authority, securing retention, and gaining referrals are all quite powerful benefits of acting as a valuable resource for your clients. Implementing these strategies will yield harmonious results.

Want to become a valuable resource for your Medicare clients? Contact the experts at Omega Business Strategies today to learn more about offering Medicare benefits to your company.

Omega Benefit Strategies provides senior credit union members and other groups an educational resource for Medicare. Our turnkey marketing package seamlessly integrates with existing market strategies. We can help businesses increase new member acquisitions, bolster retention, cross-sell opportunities via our “scorecard” system, and even earn an ancillary revenue stream. Accommodating any size membership, we maintain exemplary member service and offer top-notch products. Contact us today by going to www.omegabenefitstrategies.com or call 888-404-5049. Written by the digital marketing staff at Creative Programs & Systems: www.cpsmi.com.

Upcoming Annual Enrollment Period for Medicare

The annual enrollment for Medicare occurs from October 15 through December 7. Medicare health and drug plans make yearly adjustments to cost, coverage, and providers and pharmacies in their networks. During this time, it is possible for beneficiaries to alter their Medicare health plans and prescription drug coverage to fit their needs better. The specific modifications are as follows:

  • Switch Medicare Advantage Plans
  • Return to Original Medicare (Parts A and B) if enrolled in the Medicare Advantage program
  • Sign up for a Medicare Part D Prescription Drug Plan or Medicare Supplement Plan if enrolled in Original Medicare

Medicare beneficiaries should always review their plan, examining the Evidence of Coverage (EOC) and Annual Notice of Change (ANOC) materials included. If the plans are changing, beneficiaries should ensure the plan they are enrolled in will continue to meet their needs the following year. If they are satisfied that their plan will be sufficient for the next year, they do not need to make any adjustments.

Those who have Medicare supplements are able to change their program any day or time. If a beneficiary is new to Medicare, their Initial Enrollment Period (IEP) occurs three months prior to their birthday. For example, if that person’s birthday were in June, their IEP would be from March until September. Special Enrollment Periods are open to those who qualify due to a life event such as moving or retiring; during this time, the beneficiary can sign up for Medicare or change their plan.  

Annual enrollment is typically a busy time for agents. Is your business prepared to handle the influx of beneficiaries during the Medicare Annual Enrollment Period? If you need assistance, Omega Benefit Strategies is your number one resource to help prepare you and make confident Medicare decisions. Contact us today for advice on how to manage the rush.

Omega Benefit Strategies provides members belonging to credit unions, labor unions, and associations an educational resource for Medicare. Our turnkey marketing package seamlessly integrates with existing branding strategies. We can help increase new member acquisitions, bolster retention, cross-sell opportunities via our “scorecard” system, and even earn an ancillary revenue stream. Accommodating any size membership, we maintain exemplary member service and offer top-notch products.

Written by the digital marketing staff at Creative Programs & Systems: www.cpsmi.com.