When it comes to website updates, they are not all created equal. Different type of updates include: content updates, application updates and site revises, and then the mother of all updates the site re-launch. I can’t over emphasize the importance of refreshing your website design with new content and upgrades and, yes, every so often you should redesign and re-launch your business website.

The updating frequency depends on several of factors.

How often to add new content to your website or blog

The purpose of each website is different and so are the updating requirements. You can’t expect a corporate blog to be updated as often as a regular blog or a regular blog as often as a news or sports blog. Let’s take a look at website updating and blog management in these 4 categories but before we do, another topic to touch base on.

Outdated web design

If the design of your web site is stuck in the 2000s, then it may be time to consider a refresh. With web technologies changing as fast as smart phones and TV’s, there are new ways to increase speed on your website and even rank better with Search Engine Optimization. With a custom coded website you can implement all your ideas and new tech to reach your target audience.

Category 1 – Sports / Fashion / Celebrity / Tech / Lifestyle / Financial / Newspaper / Magazines

For Websites or blogs that deal with trending topics related to sports, fashions and this category, updating with new information several times in a day is vital for their success. There is no limit to the number of updates and typically the more the better. This is because most of their visits are coming from repeating visitors, social media and Google news. Postings are usually short and to the point and contain a lot of images.

Category 2- Normal Websites / Blogs

In this category you expect to find personal web development blogs, how-to style blogs, informational blogs, wiki, marketing, weight loss, studies, analytics, travel tips, reviews and many more. In this, 3 updates per week are more than enough; there is no need to update daily unless of course you have the resources to execute such a task.

Category 3 – Corporate Website / Blog

These are business websites that showcase a company and the products/services it has to offer. They are among the most difficult types of websites to update frequently because once the initial setup has been made and information about the company is published, you don’t really need to publish anything again, unless new products get released. Then of course you would want to blog about it.

Category 4 – eCommerce Store

Content marketing is one of the most efficient ways to promote your online store and it is not more difficult than it sounds. You can publish Articles / Videos on how to use your products online, or detailed product reviews, announcement about new products, changes to existing products, special offers and upcoming events.

If you are wondering how often you should update this type of blog? The answer is simple. You always update when you have new high quality content to publish.

Why you should update your website quite often

It drives your SEO

Search engines love content and especially new content. Theyprefer long quality posts in their index to satisfy their users. A website that is updated regularly is crawled more often, has more pages in the index and more possibilities to boost SEO.

It amplifies social media

social media marketing can be used to promote your blog  but many times the problem that destroys your effort is lack of content. Having a website that is updated on a regular basis will give you fuel for your social media promotions.

It’s good for your users

Websites are meant to serve users and giving users fresh content makes it more pleasing to view. A happy user will most likely come back, convert, register, buy or recommend your website to other people.

It’s a signal that your website or business is active and alive

Updating your website for users shows your company is still in business and ready for new customers!

We offer Web Design services in Brighton, Michigan and around Livingston County. We are Creative Programs and Systems! We have been designing custom websites before templates or wordpress were a thing! Make your company stand out with a custom web site. Call us today for a free quote at 810-224-5252 or visit our website at www.cpsmi.com



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