SEO Trends That Will Increase Website Visibility in the Coming Year

One of the most noticeable trends changing the way we optimize websites for search engine recognition is the use of Voice Search.   It is predicted that by the year 2020 more than thirty percent of all website sessions will be done without the use of a screen.  How is that possible, you ask?  Voice-only search offers the user the opportunity to “look” at the information contained on the web without scrolling through sites on a pc or mobile device.   Voice technology will be a key element in the success of online companies in the future.

What Exactly Is Voice Search Technology?

The most well-known source using voice technology is Amazon Alexa. 

Instead of typing keywords into a search query, users speak into a device.  The gadget then returns audio search results based on the spoken query.  The precision in which audio technology recognizes what a user is saying is unbelievable.  Although many of us are just being introduced to voice search technology it is not new.  Speech to text programs and voice dialing have been in use for years.

How Are Digital Marketing Efforts Being Affected by Voice Recognition?

The use of voice search will radically increase the search experience. 

Search engines, like Google, Bing, and Yahoo will begin to place a higher importance on voice search optimization.   As we know the point of SEO is to rank websites so that when users enter a search query, either by text or voice search, the most relevant content is pulled up first.   It is important that digital marketing experts account for both voice search optimization and traditional optimization in their websites.  Being that the two are very different it is crucial to understand that some factors that affect traditional rankings may or may not have a similar effect on voice searches.  Below are some tips to help balance the two very different search engine optimization strategies.

Tips for Voice Search Optimization

Voice search users are most often searching for a purpose, to complete a certain action. Most voice searchers want a song to play, a product to be purchased, or specific information to be gathered.  No matter your intention, Google uses a similar algorithm to rank sites which include the following:

Website Loading Speed

Google voice search, like traditional searches, favors websites that load quickly.  It is important that your site is responsive and functions properly on mobile devices.  All images used on the site need to be optimized, files must all be compressed, and other tasks that speed up traditional websites.

Write Content How You Speak

When a user searches for content on a pc or mobile device, they often use short phrases or long-tailed keywords, think of the phrases you use in bullet points.  If you want to find a roofer, many users will type in the keyword phrase “roofing contractors near me”.  However, in a voice search the user may ask “Who is the best roofing contractor to install my roof’.  For your content to be optimized correctly for bot traditional SEO and voice search, it is crucial to include naturally sounding, long-tailed keywords in combination with short, snappy keywords.  Make the content easy to comprehend, content should be written at a 9th grade reading level or below for maximum comprehension.

  Aim for your website content to range between 1850 and 2500 with a combination of short and long form content.

Use Blocks of Content

Featured snippets are a summary of the website pages content.  A snippet will appear after paid advertising and before organic listings.  Content should be optimized and identifiable as a snippet.  It must summarize the entire pages information, be placed above the fold, and include fewer than 29 words.  Content that optimizes with header tags, lists, and bullet points are more easily read by search engines.  Featured snippets should include long-tailed keyword phrases.

Focus on Local Searches

Location based content accounts for over twenty-two percent of voice search queries.  Websites that consider local content and phrases including a “near me”, “close to me”, “within a couple of miles”, and so on.

Creative Programs and Systems, CPS, is an all-inclusive IT solutions company offering a variety of services including: managed IT services, IT consulting, residential computer services, custom programming, website design, iphone & android app development, and more.  More information can be found at https://cpsmi.com.

SEO Trends That Will Increase Website Visibility in the Coming Year

One of the most noticeable trends changing the way we optimize websites for search engine recognition is the use of Voice Search.  It is predicted that by the year 2020 more than thirty percent of all website sessions will be done without the use of a screen.  How is that possible, you ask?  Voice-only search offers the user the opportunity to “look” at the information contained on the web without scrolling through sites on a PC or mobile device.   Voice technology will be a key element in the success of online companies in the future.

What Exactly Is Voice Search Technology?

The most well-known source using voice technology is Amazon Alexa

Instead of typing keywords into a search query, users speak into a device.  The gadget then returns audio search results based on the spoken query.  The precision in which audio technology recognizes what a user is saying is unbelievable.  Although many of us are just being introduced to voice search technology it is not new.  Speech to text programs and voice dialing have been in use for years.

How Are Digital Marketing Efforts Being Affected by Voice Recognition?

The use of voice search will radically increase the search experience.  Search engines, like Google, Bing, and Yahoo will begin to place a higher importance on voice search optimization.   As we know the point of SEO is to rank websites so that when users enter a search query, either by text or voice search, the most relevant content is pulled up first.  It is important that digital marketing experts account for both voice search optimization and traditional optimization in their websites.  Being that the two are very different it is crucial to understand that some factors that affect traditional rankings may or may not have a similar effect on voice searches.  Below are some tips to help balance the two very different search engine optimization strategies.

Tips for Voice Search Optimization

Voice search users are most often searching for a purpose, to complete a certain action. Most voice searchers want a song to play, a product to be purchased, or specific information to be gathered.  No matter your intention, Google uses a similar algorithm to rank sites which include the following:

Website Loading Speed

Google voice search, like traditional searches, favors websites that load quickly.  It is important that your site is responsive and functions properly on mobile devices.  All images used on the site need to be optimized, files must all be compressed, and other tasks that speed up traditional websites.

Write Content How You Speak

When a user searches for content on a PC or mobile device, they often use short phrases or long-tailed keywords, think of the phrases you use in bullet points.  If you want to find a roofer, many users will type in the keyword phrase “roofing contractors near me”.  However, in a voice search the user may ask “Who is the best roofing contractor to install my roof’.  For your content to be optimized correctly for both traditional SEO and voice search, it is crucial to include naturally sounding, long-tailed keywords in combination with short, snappy keywords.  Make the content easy to comprehend, content should be written at a 9th grade reading level or below for maximum comprehension.

  Aim for your website content to range between 1850 and 2500 with a combination of short and long form content.

Use Blocks of Content

Featured snippets are a summary of the website pages content.  A snippet will appear after paid advertising and before organic listings.  Content should be optimized and identifiable as a snippet.  It must summarize the entire pages information, be placed above the fold, and include fewer than 29 words.  Content that optimizes with header tags, lists, and bullet points are more easily read by search engines.  Featured snippets should include long-tailed keyword phrases.

Focus on Local Searches

Location based content accounts for over twenty-two percent of voice search queries.  Websites that consider local content and phrases including a “near me”, “close to me”, “within a couple of miles”, and so on.

Creative Programs and Systems, CPS, is an all-inclusive IT solutions company offering a variety of services including: managed IT services, IT consulting, residential computer services, custom programming, website design, iphone & android app development, and more.  More information can be found at https://cpsmi.com.

The Top 9 SEO Trends to Look For In 2019

It is that time of the year where we all begin to reflect on the past year and look ahead to see what is coming on the horizon.  This is true in both our personal ventures and in business.  So much can change in just a years’ time, software is developed, processes are upgraded, and algorithms change.  It is crucial, especially when it comes to your business online that new trends in SEO and digital marketing are considered.  Get a jump start on your 2019 online marketing goals by considering what experts are labeling “the most important SEO trends of 2019”.

Who is your target audience?  What is their intent?

According to industry experts knowing, defining, and building your online marketing strategy around these two things will be more important than ever before. Understanding what people’s expectations are with any given search query and providing the answer/solution with your website and overall online presence is the most effective manner to meet your audiences need.  The goal for marketers is to stay ahead of people’s preferences because they can change quicker than can be imagined.  If you are successfully able to do this, Google will reward you with higher search engine placements and site visitors are more likely to invest in you. 

Search engines outside of Google

In 2019 experts agree that the importance of placement on Google, although high, will shift towards traffic coming in from a variety of sources and search engines.  The goal is to effectively drive traffic and look to engage people in outlets other than just websites. 

If your target audience, as defined above, are searching for apps then your website ranking will not be nearly as important as your rank in the app store.  If your audience is full or video viewers, then it is crucial that your videos appear towards the top of where they are being searched.  The main objective is to rank well on Google and engines that are being used by your audience. Drive traffic through all mediums that your audience is using.

AI: The importance of artificial intelligence

The use of structured data is becoming critical in SEO as the shift from mobile-first to AI-first continues.  The information gathered by AI must show a relationship and within a timely manner. AI processes text quickly and will bypass required information if it is taking too long to crawl the data as it is being presented. 

In 2019 the importance of structured data, schema, active and passive search behaviors and intent make the process and behaviors leading to the search a critical part of SEO.  As digital marketers we need to start diving deeper into the relationship between keywords, topics, and audience behavior in creating and implementing structured markup.  Using a combination of site architecture, meta data, site tags, and structured data allows marketers to give the proper signals to search engines to back up the sites topical and supportive content.

Generate incomparable content

In 2018 we learned that Google’s algorithm was focused mainly on the quality of the content and this will not change a whole lot in 2019.  It was found that websites that were able to provide in-depth, high quality content increased significantly in their placement on search engines. Websites with weak content, although previously ranked highly, dropped in placement on search engines and website visibility became minimal.  Website content writers must create content that is able to answer questions and solve users’ problems.  The best way to do this is through the creation of content that relates to, moves, and brings solutions to your target audience. 

Boost knowledge, become an expert, and create trust

Not only is the content important but quality is also determined in that the content fits into the context.  As marketers it is not likely any authority will be placed on your content if you have not proven to be an authority on the subject.  What this means to us is that we must work to leverage ourselves within the industry as an expert.  Back links and other important SEO measures must be received through sources that show expertise in areas we are looking to specialize in. 

Technical aspects of search engine placement

The complexity of technical SEO practices will not go away in 2019.  There are some key technical components that will continue to play a role in your placement including:

  • Site Speed: The speed at which your website pages load on desktops and mobile devices will continue to play a role in rankings.  Your audience has about three seconds of patience.  In order to get the best loading speed possible for the pages on your website follow this advice:activate AMP on your pages, use HTTPS, move to PHP7, optimize, and use critical rendering paths.
  • JavaScript: Websites are heavily Java Script driven. Be familiar with this popular programming language and how search engines work best with JavaScript driven websites.
  • Optimization on-page

On-page site optimization hasn’t disappeared in its level of importance with the increase in elements that are now significant in search algorithms.  On-page optimization is not an aspect of SEO that can be put in place and forgotten.  Each and every quarter, on-page optimization should be reevaluated and modified as seen fit. 

  • Prepare for the importance of voice search

The last decade of SEO has been all about mobile optimization although 2019 isn’t going to be full on voice search it is time for marketers to consider it and start to include voice strategies in their online marketing techniques.  Voice searching is an easy way to request answers to simple questions however might not yet be the best option for more complex needs. 

  • Optimize for featured snippets & Google SERP features

Not only must your own website be optimized, in 2019 the Google experience must also be optimized for. Your sites exposure will come in a combination of ways, visibility is key.  Featured snippets should be programmed to answer questions to questions users will have related to your website.  These snippets could range from recipes, knowledge graphs, answer boxes, and who knows what else.  Programming these snippets into your site are guaranteed to see an increase in your organic traffic. 

Creative Programs and Systems, CPS, is an all-inclusive IT solutions company offering a variety of services including: managed IT services, IT consulting, residential computer services, custom programming,website design, iphone & android app development, and more.  More information can be found at https://cpsmi.com.

More Answers to The Million Dollar Question, “How do I get my website on the first page of Google?”

It is the question we are asked more than any other, “How do I get my website on the first page of Google?” and as we previously mentioned,there is more than one way to reach Googles front page.  In this installment we will look at gaining first page Google access both through paid ads and organic searches. 

 Let’s start by talking about paid advertising, more commonly known as Google Ads.  This is the quickest method in which companies can get their website to be viewed on page one of the Google search engine for particular keywords and phrases.  One of the easiest ways to describe Google Ads is to compare it to an auction.  Once you have created and set up a Google Ads account you will create bids for targeted keywords and phrases.    This bid is the amount you are willing to pay for ad positionings for your targeted keywords.  Pay per click as it is referred to allows higher bids to appear closer to the top of the page with all other elements being equivalent. 

There is a lot more that goes into paid per click advertising on Google.  This is however a very simplified approach to introducing the concept of paid advertising.  Website owners will choose a daily budget that they don’t want to go over and once this amount has been spent your ads will stop showing.  Ad scheduling helps to narrow down the time frame which your ads are shown.  It is important to note that you will have more ad impressions than ad clicks.  In pay per click advertising you are only paying for those clicks to your actual ad.  Setting up campaigns with quality ads and keywords will lead to a higher quality score, further enhancing the positioning of your ads.

There can be a large difference in campaign costs between industries.  For highly competitive industries such as construction, legal firms, and IT companies commonly have bids ranging from $1.00 up to $100.00. Paid advertising can be cost prohibitive especially when not properly managed. 

CPS has a Google Ads expert on staff.  It is common for companies to set up a Google Ads account without professional assistance. Google has made it very simple to sign up and create ads on their platform. Bing has a similar product as well. The problem is that if you don’t know what you are doing you can easily waste hundreds of dollars. 

I suggest all companies hire a professional that is certified in Google Ads to create and manage your account.  They will be able to optimize Google Ads and your company’s website to work together to create the best experience for your paid advertising campaigns.  Certified Google Ad specialists often charge a one-time account set up fee and monthly maintenance.  You can expect to easily make up the cost of professional services with the benefits you receive in increased traffic to the site within the first few months if not the first month. 

In conjunction with paid advertising it is important to have your site ranking organically on Google and other popular search engines.  Organic rankings are the listings on the SERP that are found underneath paid advertising and business listings.  Often more paid ads are seen again after organic listings.  Organic rankings cannot be bought and must come naturally. This is done through a practice known as Search Engine Optimization, SEO.  Many factors influence the positioning of your website on Google.  Some of those include:

Page Content Quality and Length

The pages throughout your website need to be full of content that is easy to read, informative, and unique. The on-page content must be beneficial to the reader.  Your content should be only as long as it can be while maintaining quality. Create content that your target audience will find useful.

Inbound Links Quantity and Quality

Google ranks your website higher than similar websites when other sites link to yours, especially large scaled, relevant websites.  When other websites, third party links, show acceptance by creating inbound links to your site Google sees that as a signal that your content is worthy and therefore can have a higher SERP.

Mobile Presence

With the increase in the number of people accessing the internet via smartphones and tablets, Google is placing mobile-friendly websites ahead of those that aren’t. Websites need to be optimized for mobile devices so that they are easy to navigate.  Users on all platforms should access the desired information with speed and ease.

Page Speed

No one notices the speed at which pages load unless they load slowly.  Well, no one except Google that is! Web pages must load quickly no matter what device they are being viewed on.  Patience is a virtue that most internet users don’t have therefore in order to provide the best sites possible within SERP the loading speed of pages is measured.

Keyword and Phrases Within Page Content

Another element that is considered important in SEO is using the keywords and phrases you desire ranking for within your sites on page and off page content.  These should be used not only within the content of the page but also the headers and meta details.  It is important to not overdo their usage as this is known as “keyword stuffing” which Google will penalize you for. Content should be written in language that is easy for humans to understand.  Keywords should be used sparingly and kept as natural sounding as possible.

Domain Name Authority

This is something new companies don’t have a lot of control over however, the longer you have owned a domain the better.  The more pages that contain your domain name along with quality content the better for ranking.  Using keywords within your domain can impact traffic and therefore rankings because users are more likely to click a relevant domain name vs a competitor’s domain that shows little relevance to the search.

Site Security

Google places priority on secure sites vs non-securesites.  A website should load via https.  Not only does Google give placement preference to secure sites, site visitors prefers to visit secure sites as well. This is true even if you are not obtaining critical information such as credit cards.  Google wants all sites to have an SSL installed in order to load website pages in a secure format.

Along with on page elements there are a number of off page features that, when done correctly, work to enhance your rankings on search engines. Some of these essential tasks involve:

Creating a Google My Business Listing

Business listings are one of the best FREE ways to“advertise” your business.  Take time to claim and optimize your business on Google (and other major searchengines).  Business listings are listed right after Google Ads, pay-per-click, and before organic searches on the SERP.  This listing allows clients to leave reviews, see your business on a local map, and shows all relevant business information like hours of operation, address, and more.

Create and Maintain a Blog

Blogging is one of the best ways to create a buzz about your company.  If you want to rank on Google,start a blog and post regular articles and company updates.  Blog ideas can be difficult to come up with,so my advice is to consider the top 5 questions customers would ask you if they were in front of you.  Then write a detailed answer to satisfy each of these questions, one blog post per questions.  Make sure to note the title of your blog; it is a crucial element to each blog post.

Quality Link Building

Quality link building can be done in a number of ways.  Guest article writing is one of the best ways that businesses can build links.  Write an article for a local paper, industry blog or magazine, or whatever reputable source you can find to publish you.  At the end of your article add in a bio with a link to your website and information about your company.

Submit your Business Information to Directories

Create listings of your business on local and industry directory sites.  Sites like Yelp, Foursquare,and Angie’s List, some of which charge a small fee, are great sources to create business listings.  Creating a healthy online profile through trusted directory domains send a trustworthy signal to search engines like Google.  If other sites trust yours this will only help your SERP.

Just remember that you are never done!  In order to get to the front page of search engines and maintain your placement it is critical to remain persistent in your efforts.  Staying one step ahead of the competition is what will ensure your placement at the top!

Creative Programs and Systems, CPS, is an all-inclusive IT solutions company offering a variety of services including: managed IT services, IT consulting, residential computer services, custom programming,website design, iphone & android app development, and more.  More information can be found at https://cpsmi.com.

The Million Dollar Question: How Do I Get My Website on The First Page of Google?

Every business on the internet wants to know how they can get their website ranked well enough to show up on the first page of search engines, mainly Google.  It really is a million-dollar question and if the answer was as simple as the question then I would be out of a job however, it is not simple and instead requires a great deal of patience, time, effort, and understanding.  The good thing is you are in the right place to start the adventure of 1st page Google rankings and we are the team of experts that can help get you there!

It is important to first understand how search engines like Google work.  Many people use Google and the Internet interchangeably.  This is however, incorrect.  The internet is, “a global computer network providing a variety of information and communication facilities, consisting of interconnected networks using standardized communication protocols.” (https://www.dictionary.com) In real people speak, the internet is the one source where the world can connect without borders.  This connection involves search engines, web sites, and more.  Google is not actually the Internet and even if your site is not ranking on the first page of Google does not mean it is not showing up on the Internet.  What it does mean though is that your website it lives on the internet but is not displayed as an option in Google’s search results for the exact keyword that was searched.

Google is not human, it is in fact an automated system that works 24/7/365 visiting websites throughout the internet.  Google takes a glimpse of each page within the website and tucks this information into a large database where it organizes this information into usable data for later search inquiries.

In theory Google is “reading” the content on pages of your website including text, pictures, video, and audio files.  This data is used to determine exactly what that page of your website is about and uses it to decide what web pages to show in searches and in what order for specific keywords and keyword phrases.  In real speak, Google uses several elements to create an algorithm to establish what pages (websites) within the Internet are the most relevant to the specific phrase that is searched and displays them in order of relevance.  These results are known as SERP, Search Engine Results Page; the result, the SERP is defined as the first ten website pages that are shown.

A SERP itself is broken down in a unique format.  The top results are usually comprised of paid ads that come from Google Ads, formerly known as Google Adwords.  The next section is filled with local businesses listings and a map laying out the locations and basic service area.  After that you will find the main area where the organic listings are found.  These are the top 10 webpages Google has found that are relevant to the search term(s) as described above.

Often clients are on Google but just aren’t showing on the first page results.  There are several factors that play into where your site pages are ranked within Google for searches using keywords and phrases that are relevant.  The goal is to rank on the first page but just because you aren’t on page one doesn’t mean that you aren’t “on Google”.

To get ranked by Google your website and pages need to be indexed.  This is the case for all search engines not just Google.  There are several ways that this can be done: manually through an indexing tool such as Google Search Console or automatically over time as Google is scanning the internet it will find your site.  This process can take some time though so if you have a newer site it is in your best interest to have the pages of the site manually indexed.  If your page is not showing up in Googles search results for a keyword or phrase you think it should be it is time to evaluate the reasons this is occurring.  Remember to look as you may not be coming up on the first page results but instead on a later SERP.  Both are “issues” that can be resolved.

I know what you are thinking, “Ok, my site is there on page 17 but how in the world do I get it on page 1 where it will actually be seen?”  This is the million-dollar question, it is what all website owners strive for. In fact, so much that there is an entire industry that was created to do this one specific thing, RANK WEBSITES AND PAGES ON GOOGLES FIRST PAGE! As we have mentioned, there are two ways that first page Google rankings can occur: paid advertising (Google Ads) and organic listings.

In our next installment we will dive into each method of reaching Googles front page.  The one thing to remember is that if it was easy everyone would be there.  The process of ranking on Googles first page through either paid or organic listings is not simple or overnight.  It will take time, patience, and perseverance to obtain the status you are looking for with your website.  Thankfully you have found right where you need to be!  The professionals at Creative Programs and Systems are here to lead the way.

Creative Programs and Systems, CPS, is an all-inclusive IT solutions company offering a variety of services including: managed IT services, IT consulting, residential computer services, custom programming, website design, iphone & android app development, and more.  More information can be found at https://cpsmi.com.

Creating Website Content That Is Ready for Voice Search

One of the most important aspects of creating a new website is making sure that your target traffic can easily locate you.  The planning process involved requires business owners to consider what keywords and keyword phrases people will type into search engines in order to find them.  Content is then created around these searches to maximize ranking results.  That has worked well in the past but with new technology and voice search now is the time to reconsider website content.

Voice Search Technology

Voice search technology is when people use their voice to ask devices such as computers, phones, Alexa, Google Home, and such devices to aide in their search of the internet vs sitting at a device and typing the search into a search engine.  More than half of all internet searches are said to come from voice activated technologies by the year 2020.  Each year the number of voice-activated speakers purchased increases ten-fold.  It’s pretty obvious to us that in order to continue to be successful websites need to be adjusted to accommodate for both voice and type searching.

People are using voice search technology mainly because it is so fast and easy to use.  You can search using your phones while on the go.  Information is easily received whether you are in the car, at a restaurant, or sitting in your front room, no matter where you are at voice search technology allows you to easily access information.

What Does This Mean for Your Business?

There are a number of things voice search technology changes when it comes to search engines and optimizing your website to meet the needs of your customers.  One thing this means is longer search phrases. When people speak they tend to talk in complete sentences whereas when typing the phrases are shorter and more to the point using basic keywords.

Voice Search vs Traditional Typing

Voice Search: Clients are more likely to ask a question such as: “What are the voice search statistics for 2018?”

Traditional Search: Clients are more likely to input a keyword or phrase without adding to it: “voice search” or “voice search stats 2018”.

Voice activated applications have been programmed to understand our natural speech patterns.  They will understand longer text phrases and questions.  When planning to optimize your website for search engines it will be important to take this new information into consideration.  Keyword optimization will no longer only revolve around simple keywords and long-tailed keyword phrases it should now include answers to questions and longer phrases.

The Future of SEO

With voice search technology becoming more and more common, optimization for search engines is going to focus more on the long-tailed keyword, a keyword that is more than three to five words.  Whereas previously websites would have been optimized for “kitchen remodeling” with voice search optimization should include “kitchen remodeling trends for 2018” or “local contractors specializing in kitchen remodeling 2018”.

Websites that are designed with voice search technology in mind will have a huge advantage over older website designs that do not redesign their sites to include optimization for the new technology.  Long tailed keywords and phrases are less competitive and therefore easier to rank for.  Designing a website around this now will ensure you are prepared as voice searching becomes more and more common.

What Can You Do Today?

Currently the most common voice search is your business’s phone number and address.  Don’t hide that information on your site within an image or logo.  The phone number and address need to be easily found and recognized.  Your companies Google business listing should include an up to date address, phone number, and website address should be easily available if a client does a quick search of your company’s name.

If you are looking for local customers include phrases such as, “near me”, “local”, or “close by”.  The popularity of keywords that include these phrases has increased over 500% in part due to voice searching.

Content should be structured for the intent of your users.  What are your users looking for?  What information are they trying to find from your site?  Optimizing for Google means that your sites content gives answers to the user’s questions.  Blogs or a blog series should be written in a manner that also answers your customers questions.  Posts should specifically address questions that will be asked.

Creative Programs and Systems, CPS, is an all-inclusive IT solutions company offering a variety of services including: managed IT services, IT consulting, residential computer services, custom programming, website design, iphone & android app development, and more.  More information can be found at https://cpsmi.com.

How Combining Professional Website Design and SEO Can Boost Your Online Business

When an online business launches a new website, careful consideration goes into their online image including the websites design and usability. Websites should be designed in a manner that allows visitors easy access to answers they are seeking. However, all of that is wasted if customers never visit a business’s website in the first place.

Search engine optimization, SEO is one part of a company’s marketing mix that helps to create a strong foundation for your company’s content strategy. On page content that is featured prominently in organic searches that beats out the competition for customer attention is just one goal. Good SEO design begins with the websites layout. Whether your business is currently designing your website or not, it’s important to ensure it’s getting the best search results possible.

SEO

SEO encompasses a series of activities that makes your website rank higher on various search engines. These activities include executing an SEO strategy, choosing to focus on long-tail keywords for website pages, and constantly generating new content on a blog. Search engines frequently update their search algorithm, which can be a problem for marketers and web designers. If you are running your own SEO strategy, you’ll need to monitor the changes and adjust accordingly.

Professional Website Design

Web design is the process of creating a website. This includes, layout design, graphics design, navigation, metadata, responsiveness to different resolutions, and content production. Web design also involves ensuring the website is programmed correctly and optimizing the speed. A professional website design communicates your brand messaging to the world, tells the story of your company, describes your services and products and can even sell directly online.

Combining both boost your online business, below are some aspect of SEO and website design that boost your online business.

Navigation

Navigation involves SEO and web design principles. The easier it is to navigate your site and find the information needed, the longer a visitor will stay on your site. A longer session leads to better SEO rankings. If customers cannot find what they’re looking for easily, they will abandon the site, and this affects your SEO ranking negatively. You can design an easily navigable site by using descriptive URLs, giving readers directions to find certain materials, and limiting the number of drop downs and sub-drop downs in your menus.

Engagement

Engagement on a web page depends on two things: the design and the content. To enhance the engagement on a page, you want the design to be pleasing to a reader’s eye because people make quick conclusions about a website based on appearance. Following the appearance is your content which is also a vital way of keeping a visitor on your site. Your homepage content should hook the visitor and make him want to read on. Content fall under both SEO and web design as content will help your SEO ranking and determine if a visitor stays on your page.

Speed

It is easy to focus on the visual appeal and website content over the mechanics behind how your website functions. This however often leads to a slower than average site that is bloated with useless information. If the website is slow upon loading people will abandon their effort. Many elements can come into play that can lead to a slow site; website elements including plugins, sharing buttons, and JavaScript that has not been optimized. All these are consequences of a poor website design. Search engines incorporate a variety of metrics into the algorithms they use to determine which sites are the most useful to users and therefore deserve higher organic rankings. This can include the use of keywords and long tailed keyword phrases, site links, and individual page load times. If your site loads too slow, search engines will favor other sites over it.

In conclusion, when SEO and a Professional web design come together, the result is a user-friendly, informative, and easy to find website that will maximize your sales.

Learn more about Creative Programs and Systems, CPS, and the IT solutions they provide including IT consulting, computer consulting, network consulting, networking, server installation, IT disaster recovery, computer repair, virus removal, malware removal, computer tune ups, data backup systems, computer troubleshooting, structured cabling, low voltage wiring, website design, graphic design, logo design, website hosting, search engine placement, iphone app programming, android app programming, and custom programming at www.cpsmi.com.  To contact one of our IT experts, call 810.224.5252 today or via email at info@cpsmi.com.

In-House or Outsourced IT Services: Which is Best for Your Business?

Businesses of all sizes struggle with their own set of challenges. Amongst the challenges for small and mid-sized businesses, is that business owners often insist on doing everything themselves.  The age-old adage, jack of all trades, master of none has not lost its meaning in 2018.  Far too many business owners try to handle managed IT services on their own or in-house with employees that are not necessarily up on the latest in IT.  The problem with this is that they are unaware of all that is involved in creating a successful IT solution for their business.

Properly managing IT systems for a company of any size involves:

  • Increasing equipment longevity
  • Boost system uptime
  • Monitor staff productivity
  • Secure data and systems
  • Patch management and updates
  • Oversee server reliability
  • Routine disaster recovery drills and tests
  • Hardware procurement and monitoring
  • Network management
  • Software licensing, installation, and upgrades
  • Filtering for spam
  • Server setup and management
  • Email maintenance
  • Detection and removal of spyware
  • Data backup systems
  • Disaster recovery solutions

Of course, this is not an exhaustive list but servers to point out the myriad of services that are typical within managed IT services.  Most, if not all these activities require a highly specialized skillsets to perform.  Business owners who skirt these issues by attempting to do all of them on their own will quickly find themselves swamped and unable to execute them effectively, not mentioning the hours that go into running their business.  Even worse, many try to pass the buck onto employees who are unskilled in IT which causes several other problems, including less time to focus on their own tasks.

Outsourcing Managed IT Services

The solution, outsourcing managed IT services to an outside firm or team of professionals who specialize in IT services.  There are several benefits of outsourcing your business’s IT services including:

  • Protection against outages and downtime
  • Cost-effective
  • Disaster recovery
  • Increased data security

Outsourcing IT services means that instead of relying on your own knowledge or employees that are unskilled in IT you can trust in a team of experts that are not only trained to perform IT tasks but is resourced to do so with maximum efficiency.  No business owner wants to deal with downtime caused by equipment failure or server crashes.  Qualified managed IT professionals have all the resources to handle your business while preventing outages.

Outsourcing your businesses IT services can be more cost-effective in the long run.  Consider that salaries for technology experts are on the higher end of the scale. Recent estimates show starting salaries for technology professionals hover right above $50,000 a year. This means small to midsized businesses would be hard-pressed to afford to hire a permanent team to staff their IT department. Outsourcing IT work to an outside firm can help mitigate against the costs of hiring a permanent IT in-house team.

Learn more about Creative Programs and Systems, CPS, and the IT solutions they provide including IT consulting, computer consulting, network consulting, networking, server installation, IT disaster recovery, computer repair, virus removal, malware removal, computer tune ups, data backup systems, computer troubleshooting, structured cabling, low voltage wiring, website design, graphic design, logo design, website hosting, search engine placement, iphone app programming, android app programming, and custom programming at www.cpsmi.com.  To contact one of our IT experts, call 810.224.5252 today or via email at info@cpsmi.com.

Professional Computer Consulting Saves Time and Money

Nowadays businesses cannot run without technology.  Business comes to a startling halt when software or program failures occur.  When technology goes awry it affects day to day business.  Most companies can’t afford the costs associated with downtime but also can’t absorb the expense of having an IT specialist on their payroll to fix issues with technology as they arise.  A middle ground is reached through contract services in the form of managed IT.

Computer consultants are a precious commodity for businesses of all sizes. IT consultants are able to contract with a number of companies to basically be on call for a flat monthly service fee or hourly rate depending on the option that best fits your company’s IT needs.  Some IT companies specializing in only one service whereas others venture into the tech world as a whole.  Companies, such as Creative Programs and Systems offer clients a variety of services from website design to computer consulting which allows for an all-inclusive approach to IT services.

Hiring an IT consultant can save your company quite a bit of time and money in a variety of ways.  For one there is no need for training or continued education to keep employees up to date with the latest technological advancements.  There isn’t a need to pay employees overtime to work on computer issues after business hours or benefits which helps save on overhead expenses.  Contracted services also don’t require paid sick time, vacation, or the expense of recruiting and training new employees when staff turns over.

Hiring IT consulting services is a win/win for business owners as well.  From computer consultants, professionals can also learn how to more effectively run their business as those experts have picked up many new tricks of the trade from working with numerous companies over the years.  A more efficiently run business will earn more money with less effort, which is helpful to those who are trying to find time to expand their services and grow their businesses.

Business owners who hire computer consultants will find that they are spending twenty-five to fifty percent less than they would if they hired their own on staff IT specialist.  Computer consultant services are available twenty-four hours a day, seven days a week, that is a great deal for any business.  With this comes computer maintenance services, changes with websites, solving emergencies to eliminate downtime, and more.

By hiring computer consultant’s business owners and employees alike can focus more on everyday tasks rather than dealing with technological issues.  Instead they can simply pick up the phone and make a call or send an email regarding the issues that are occurring, and a consultant will either remote in to your network or go on-site to ensure your problem is quickly taken care of.

Managed IT services not only save time but also money while making life simpler.  Often in business the simple solution costs more, however in the case of computer consulting, it is in fact the most economical option.

Learn more about Creative Programs and Systems, CPS, and the IT solutions they provide including IT consulting, computer consulting, network consulting, networking, server installation, IT disaster recovery, computer repair, virus removal, malware removal, computer tune ups, data backup systems, computer troubleshooting, structured cabling, low voltage wiring, website design, graphic design, logo design, website hosting, search engine placement, iphone app programming, android app programming, and custom programming at www.cpsmi.com.  To contact one of our IT experts, call 810.224.5252 today or via email at info@cpsmi.com.

 

 

Benefits of Managed IT Services Explained

Regardless of the size of your company, you will need an IT, Information Technology, infrastructure if you are to function within the 21st century.  Qualified IT personnel are essential as the services they provide can save small, mid-sized, and large sized owners.  Many times, small and mid-sized companies attempt to perform many IT tasks, roles, and functions in-house.  This however can result in poor performance, systems failure, downtime, and even in some cases business failure. Below is a non-exhaustive list of services that a typical managed IT company performs for clients.  These skills require

In order to save money many small to mid-sized business owner attempt to perform many IT tasks, roles and functions in-house. The result is poor performance, systems failure, downtime and even bankruptcy. Below is a non-exhaustive list of services required by a typical business and which require highly-skilled staff to complete.

  • Increasing the longevity and uptime of equipment
  • Monitoring staff productivity
  • Software upgrades, licensing, and installation
  • Spam filtering
  • Securing systems and data
  • Patch management and updates
  • Monitoring and ensuring server reliability
  • Routine disaster recovery drills and tests
  • Hardware procurements, monitoring, testing, and repair
  • Network management
  • Email server setup and management
  • Spyware detection and removal
  • Creating secure systems and complete system backups
  • Server builds, maintenance, upgrades, and installation

Each of the above tasks require highly-trained IT personnel and technical equipment in order to execute. When business owners skirt around this issue, attempting to do all these tasks in-house, will quickly find themselves facing the results that come from incompetent IT repairs.

Outsourced Managed IT Services

The solution to all most company’s IT problems is to hire the services of a managed IT company.  Out sourcing professional IT consultants often saves companies time and money.   It is important to have once company that is in charge of all of your IT needs.  This ensures that accurate records are kept, your goals and objectives are known, and you have 24/7 access to professional IT service consultants.

Companies looking for the best IT solution will hire an outsource IT services company.  Not only will it save your company money it decreases downtime and increases the longevity of your technology as maintenance and upkeep is done on a schedule unique to your needs.

Learn more about Creative Programs and Systems, CPS, and the IT solutions they provide including IT consulting, computer consulting, network consulting, networking, server installation, IT disaster recovery, computer repair, virus removal, malware removal, computer tune ups, data backup systems, computer troubleshooting, structured cabling, low voltage wiring, website design, graphic design, logo design, website hosting, search engine placement, iphone app programming, android app programming, and custom programming at www.cpsmi.com.  To contact one of our IT experts, call 810.224.5252 today or via email at info@cpsmi.com.