No one could have predicted the impact COVID-19 would have on the world when it first started spreading in late 2019. Millions of businesses and corporations ceased operations for a period of time, some never recovering. Unfortunately, most events scheduled for the spring/summer of 2020 in the United States were cancelled due to state mandates. Event planners and individuals resorted to virtual get-togethers, which was a new idea at the time, but is now the norm. As many states open back up and allow small gatherings, event planners and hosts face an important decision. There are three options for future events; how do they take place, you ask? Look no further; we’ll explain it all here:
Events can still be held in-person, using models that have worked in the past, including a few modifications. Hand sanitizer placed throughout the area is imperative to maintain cleanliness. Reducing the number of handheld items when at all possible will help curb cross-contamination. Some events recommend guests be tested for COVID-19 prior to attending, and wellness/temperature checks are performed at the door. Reducing the number of invitations to decrease overall headcount is also a popular choice. Lastly, social distancing, in addition to proper mask precautions, are proven ways to lower guests’ chances of becoming infected with the virus.
A large number of events have gone – and stayed – virtual in 2020. Despite being entirely virtual, a great deal of planning still goes into these events. One problem with virtual events is that the technology varies greatly. For example, one person might fully understand a platform (utilities and applications) like “Zoom,” while others are more used to “FaceTime.” Moreover, these platforms are usually not significantly robust enough to handle large numbers of participants. The question of whether they will be monetized is still up for debate, as well.
This type of event combines live and virtual, which is a growing choice for many people. Oftentimes, a small group of “virus-free” guests get together while others (perhaps those at high-risk for infection, or guests who do not want to travel long distances) join virtually. This can be accomplished using a few modalities including webcams, phones, etc. In-person guests can communicate with the virtual guests as though they are all in one area.
Planning any type of event can be overwhelming, so let an experienced event planner help you decide what format is best for you.
Check out this article for more information, including questions to ask yourself for each format.
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Written by the digital marketing staff at Creative Programs & Systems: www.cpsmi.com.