If you walk up to a particular Whole Foods storefront in Brooklyn, New York, expecting to walk around and shop, think again. Amazon opened its first “permanent online-only” warehouse to meet the growing demand for grocery delivery. Whole Foods was bought by Amazon in 2017 for $13.2 billion.
This isn’t the first Amazon and Whole Foods store, however. Amazon Fresh, a traditional supermarket with “smart” technology such as an Amazon Alexa shopping assistant and high-tech grocery carts, was launched recently in California. Amazon also opened a smaller grocery store that uses checkout-free technology called Amazon Go Grocery. Several other online grocery delivery services have already been in use for quite some time, such as Amazon Fresh, a grocery delivery service, and Prime Pantry, where consumers can shop for everyday household items in single quantities.
In a recent blog post, Amazon stated, “Grocery delivery continues to be one of the fastest-growing businesses at Amazon. In fact, online grocery sales tripled year over year in the second quarter this year, indicating that more customers than ever before are turning to Amazon for grocery delivery options. Together, we’re thrilled to increase access to grocery delivery. It’s never been more important.”
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Written by the digital marketing staff at Creative Programs & Systems: www.cpsmi.com.