According to a news article by Packaging Digest, shifted buying patterns, heightened health and safety concerns, and sustainability outlooks are presenting packaging design challenges to the post-pandemic realm. With increased packaging demand due to shelter-at-home orders, food delivery and e-commerce became a necessity. Additionally, concerns regarding surface contamination altered the way consumers interacted with packaging.
In the post-pandemic world, these trends will most likely continue. Hence, product packaging designers are ready to respond by adapting to shifting buying patterns, designing packaging with sustainability in mind, and meeting heightened health and safety standards.
Coronavirus has altered the way in which people purchase items. Online shopping has become the safest choice for most, as store trips risk the chance of coming into contact with the virus. E-commerce traffic has spiked exponentially from 16.07 billion visits to sites in January to 21.96 in June. This translates to an ever-increasing importance for packaging design to accommodate shipping and unboxing accordingly. Adapting to these shifting buying patterns is imperative for product packaging designers.
An article published by Scientific American states that the ocean pollution plastic problem has worsened due to COVID-19. As an increasing number of humans utilize plastic gloves, wear plastic masks, and order takeout, recycling programs are declining. Researcher projections claim that by 2050, there will be more plastic by weight in the ocean than fish. To counteract the damage being done, environmental awareness is re-emerging. For the foreseeable future, food delivery services and online shopping will be at the forefront of e-commerce. More sustainable packaging is not only desired by consumers, but will be in high demand in the coming months and years.
As health and safety concerns rise, so too must the packaging associated with those expectations. People worldwide question the safety of various products purchased and brought into their homes. Countless people disinfect packages or quarantine them in order to bypass the chances of contracting coronavirus. Physical and psychological health must both be prioritized in packaging design.
To read more information, check out the original article by Packaging Digest. For any packaging measurement needs, contact Apex Measurement systems. At Apex, we measure in coat weight, coating thickness, lamination, and moisture to ensure repeatable production results.
Apex Measurement Systems brings clients to measurement success by optimizing their control processes. We are a global company with an expert team of scientists and engineers. Our area of expertise is vast; we handle materials, applications, data analysis, and calibrations. If you can’t measure it, you can’t make it. Contact us by phone at (810) 220-6084 or e-mail us at firstname.lastname@example.org to learn more about our products and services.
Written by the digital marketing staff at Creative Programs & Systems: www.cpsmi.com.