The Difference of a Custom-Made Website

When owning a business, one of your top priorities is to find the best way for your customers to find your company and promote the desired appearance to provide a unique first impression to potential new customers and will create interest for them to reach out to begin working with. The way technology is today, it is important for your company website to display your company in a professional, creative, and responsive way that will set you apart from your competitors. Unfortunately, in the web design market, many phrases of “custom design” are used but not to its true meaning. What makes a website truly custom made? Let us take a closer look at web development and understand what will be the best website for your business needs.

Using Templates

One of the most common ways to start a website is by using a simple site such as WordPress or other companies such as Wix or Squarespace that provide a theme that allows a person to choose different templates that can be purchased and edited with their personal business information. These type of website creations are chosen mostly due to the low startup cost aspect as well as development times are much shorter. However, as with many things in life, you get what you pay for as it’s always said. There are disadvantages that should be considered when using these website creators as well. Many other businesses could be using the very same templates that you have chosen so this will remove the uniqueness and will not stand out as much from competitors.

Choosing A Custom Design

Quality web design is an art and science incorporated together. The placement of pictures, videos, shortcuts, etc is all arranged in a specific format that has been analyzed for industry trends and to better target a business audience. The main goal of a customized website is for the visitors to gain a complete visual representation of a company and what they have to offer. Having a custom website will also allow the possibilities for specific features to be utilized as well whether you are needing to incorporate e-commerce capabilities or be able to utilize CRM software to input data from a website. Another large aspect that will impact a custom-designed website is your SEO placement. Google can recognize a site’s uniqueness and in turn, will promote a higher rank than a standard template website.

Weighing the Options

Making business decisions is not always easy and of course, everyone is always hoping they are making the right choice based on the facts that they are presented with. A company that is just starting out and needs to get a website up fast and inexpensively may get away with a template or website with starter sites available. Keep in mind, these templates should be used as just a simple stepping stone and the only way to reach the top of your business’s potential is by choosing a custom design. Several websites will state that custom website design is dying however that is far from the actual truth. There is no doubt, as time continues on there are more templates being used each day but this will only give a custom-designed website even more of an advantage, it’s better to stand out than to blend in with the rest!

Creative Programs and Systems is an all-inclusive tech company that specializes in Custom DevelopmentManaged IT Services, and Digital Marketing.  All work is done in-house, we never outsource services from custom server builds and workstations, custom software programming and phone app development, to search engine optimization and paid advertising, our professionals provide results.  For more information on CPS check out our website at https://www.cpsmi.com.

Increasing Business with Software Customized to Your Company

Custom software is a key element to the everyday operations of a variety of businesses.   Some businesses can purchase software off the shelf and make it work but to truly improve the performance of your business and grow, custom software is crucial.  Customized software programming has become more and more common as business owners seek to become more efficient.  Software customized to meet your specific needs is critical to the success of your company.     Owners can increase business with customized software because it is created to meet specific needs and those of your target market.

Improved Business Efficiency

Most off the shelf software is so generic that it does not address the specific needs of a business.  When the software you’re using is inefficient, your business practices will be inefficient too. A custom software will help solve the unique issues your business is facing, enhance employee collaboration and ultimately improve your business’ efficiency.

Security

Off the shelf software is easily accessed and manipulated by outsiders and that means confidential business information will always be at risk of exposure, theft or misuse. Custom software programming ensures that your customized software is impossible or extremely difficult to crack. Clients want to do business with entities that protect their information from being misused so ultimately you stand to get more business that competitors using off the shelf software to conduct business.

Better Return on Investment

While off the shelf software might seem cheap, the amount of money you spend in the long term will be much higher than it would cost you to have the customized software. For example, the hardware costs and fees you pay monthly for the off-shelf solutions will eventually be more than the one-off cost you pay for custom software programming. In addition, having a custom solution will help save the time it takes to execute daily tasks and drive sales.

Competitive Advantage

Off the shelf, software is designed for the masses. Meaning they are generic and simplified. What this means for you is that such software will not have the depth needed to meet your business’ unique needs and enhance efficiency. Custom software programming helps create unique and more efficient software that will give your business an edge over competitors.

There are many all-inclusive IT companies that can design the perfect software for your business.  The initial investment can be more than what you would pay for off the shelf software however, it will provide much more value by making work efficient and ultimately this will translate to more business and greater profits.

Learn more about Creative Programs and Systems, CPS, and the IT solutions they provide including IT consulting, computer consulting, network consulting, networking, server installation, IT disaster recovery, computer repair, virus removal, malware removal, computer tune ups, data backup systems, computer troubleshooting, structured cabling, low voltage wiring, website design, graphic design, logo design, website hosting, search engine placement, iphone app programming, android app programming, and custom programming at www.cpsmi.com.  To contact one of our IT experts, call 810.224.5252 today or via email at info@cpsmi.com.