The rapid expansion of artificial intelligence is driving an unprecedented surge in global demand for computer memory, causing steep price hikes for RAM, SSDs, and other storage components. Major AI developers—including OpenAI, Google, Microsoft, and Amazon—are buying massive quantities of high-end memory for their data centers, often outbidding consumer manufacturers. As a result, the cost of everyday electronics is climbing across the board.
Over just a few weeks, DDR5 RAM prices have doubled in some cases, with premium kits jumping more than 100%. Retailers are already scrambling to keep up with the volatility. Some stores have even removed fixed price tags, switching to spot pricing because memory costs change so rapidly.
This shortage affects more than PC upgrades. Laptops, TVs, gaming consoles, and handheld devices all rely on the same memory manufacturers—primarily Samsung, SK Hynix, and Micron, which control roughly 90% of the market. As existing inventory runs out, consumers can expect higher prices for new devices and fewer deals on components. Even GPUs may rise in cost again as video memory becomes more expensive.
Console makers are feeling the pressure, too. Microsoft has already raised Xbox prices twice in 2025, with more increases possible. Sony reportedly stockpiled RAM early, but that buffer won’t last forever. The upcoming Nintendo Switch 2 may also face higher storage costs due to rising microSD prices.
Data Centers Are Outbidding Consumer Tech
Analysts predict memory and flash storage prices will continue climbing into 2026 unless production expands or AI companies reduce consumption. For now, the demand from AI data centers is overpowering supply, and consumers are left footing the bill as nearly every gadget becomes more expensive to make—and to buy.
Analysts predict that memory and flash storage prices will continue climbing into 2026 unless production increases or AI companies curb consumption. Reports from Reuters and TrendForce indicate that major NAND manufacturers are “taking turns raising prices,” creating a cascading effect throughout the market. Although the memory sector is expected to grow rapidly, that growth won’t be enough to ease demand. Additionally, the Korean newspaper Chosun Biz reports that Samsung and SK Hynix reduced flash supply in late 2025, further tightening the market. Samsung is also considering additional price hikes of 20% to 30%, signaling more volatility ahead.
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