Shrink sleeves are a type of label that so many food and beverage companies use on their products. These labels provide vital information such as the products name, ingredients, directions, price, catch phrase, and more. Shrink sleeves are easy to read and brightly colored making it easy to catch the eye of consumers as they pass by. That truly might be the end of it there, the last thing you really think about shrink sleeves but there is so much more to shrink sleeves than just a marketing purpose.

Shrink sleeves are one of the most durable labeling products on the market today.  In fact the uses are pretty much as endless as your imagination and creativity. Shrink sleeves are printed on plastic or a polyester film material which makes them great for places that encounter moisture or friction. They can withstand a real beating and still look amazing and perform as they are meant to.

Why would you want to use a shrink sleeve? Other than the sleek look they offer a full color design that provides 360 degree coverage making these one of the more popular choices in this line. So, now on to the big question why would you want to partake in shrink sleeve labeling for your products? Allow me to show you exactly why you would want to do this.

1. Marketing – Let’s face it as consumers we tend to be drawn to bright colors, certain words, certain health claims, and ingredient lists which is why it can be a huge benefit for your company to label products with shrink sleeves. They give consumers and easy to read and notice label that will catch the eye and draw them in.
2. Brand Identity – Putting a high quality label on your products really tells consumers your brand is worth something. Your brand takes the time to care about their products by providing awesome looking and fabulously functioning labels for the products.
3. Savings – Shrink sleeves are comparably less expensive when compared to other types of labels. Not to mention they look much better and are more appealing to consumers.

If you are looking for an innovative approach to marketing your brand give the shrink sleeves some serious consideration, they are versatile, colorful, and durable.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

In today’s world, starting a small business and becoming an entrepreneur is not only about inventing products and getting them to the market it also includes the finer details such as elegant and exquisite labeling. In fact, getting customized labeling for your products helps to market them and by using articulate designs, they appear a class apart from the products of your competitors. So is it better if you design your own custom labels or would a custom label specialist perform a better job? Well, to answer this question and inform our readers about the reasons they need a custom label specialist we have compiled an interesting list of “5 Reasons Your Business Needs a Professional Custom Label Specialist”.

1. Produce Elaborate Designs: To stand out from your competitors, you don’t only need quality products but also need attractive labeling and packaging. Because both the labeling and packaging of your products could prove to increase their sales and help you maximize your profits. To serve this purpose, you could hire professional custom label specialists since they always have a team of professional designers which efficiently produces elaborate designs for a variety of products and services.
2. Quality and Durability: In many instances, as an attempt to save money, small business owners compromise on quality and buy cheap custom labeling. Such cheap labels almost always come off the products or become a victim of the wear and tear products go through from packaging to the supermarkets. Therefore, cheap labeling does not prove to be durable and do no good in enhancing the image of the brand. Thus, to get custom labeling and packaging that is durable and of high-quality you need to hire professional custom label specialists. Professional custom label specialists never compromise on quality and take care of everything from material and laminate to the size and custom shape.
3. Quick Turnaround: Quick turnaround is another essential feature you would not get by using cheap custom labeling. Professional custom label specialists, on the other hand, always provide a quick turnaround. They would complete the packaging process of your products in an efficient manner and more importantly, in a considerably short time.
4. Reasonable Pricing: The pricing of professional custom label specialists is always quite reasonable considering the high-quality solutions they provide. So, although professional custom label specialists might charge a bit more than the cheap labeling but there would always a huge difference in the quality both these custom labeling options provide.
5. Hassle Free: The most worthwhile reason why you need to prefer a professional custom label specialist over cheap custom labeling is that they make the whole packaging process hassle free. Hiring a professional custom label specialist is like outsourcing the packaging and labeling process of your products to professionals who know their trade very well. This outsourcing would allow you to focus more on the marketing, finance, quality control, and many other essential aspects of your business to run it

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Flexible packaging is known to be one of the fastest growing sections of the packaging industry. The process of flexible packaging combines the qualities of plastic, paper, aluminum, and film. Moreover, it uses the minimum amount of each material.

Bags made with flexible packaging can take the shape of a pouch, liner or overwrap. However, the shapes of these bags can be readily changed.

This type of packaging can be used for consumer products, institutional and industrial applications. Flexible packaging is has been quite useful for the business industry. It helps not only ensure food safety but extend shelf life as well. Furthermore, it can protect against heat, provide barrier protection, and easy printability.

Here is a list of advantages that the flexible packaging is responsible for:

• It is quite easy to handle flexible packaging. It is light in weight and can be carried around. It is quite easy to open up. Later, it can be resealed without hassle and storage is no problem either
• Flexible packaging consumes a minimum amount of energy to manufacture. Easy to transport, it also produces less amount of greenhouse gasses when being moved to the market
• It is the face of innovation in the packaging industry
• Flexible packaging can be used for a variety of products and has the potential to be extended to a more diverse set of products as well
• It can maintain the freshness of any product and indicate when it is not
• Flexible packaging is not just profitable for the business industry but highly convenient at the consumer end as well
• It can also provide product visibility through the packaging
• When flexible packaging is being manufactured, the industry can greatly reduce the amount of waste produced as compared to other types of packaging
• At the consumer end, the waste is also being reduced using flexible packaging. This can greatly reduce the amount of waste being discarded into landfills
• It is highly advantageous for efficient product to package ratio
• For marketing purposes, this type of packaging is beneficial for improving shelf appeal

One essential favorable position of flexible packaging is the way that that less material is utilized to make flexible packaging. This makes less waste and is consequently more naturally well-disposed in light of the fact that less material is left in the landfills. Moreover, less water and energy is used in the making of flexible packaging and since the items have a tendency to weigh less, there are fewer transportation expenses and less waste of energy. It is truly an innovative step towards making the packaging industry more environmentally friendly.

Flexible packaging is at the bleeding edge of imperative packaging patterns in the protection of products, packaging outline and execution, buyer accommodation, and manageability which emphatically impacts the earth, shoppers, and organizations.

Flexible packaging makes a number of items more helpful, enjoyable, and more secure for purchasers. This has been possible all on account of the dedication to advancement, innovation, and maintainability that is the sign of flexible packaging.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.